In the years ahead, the field of video marketing is expected to gain popularity as a method of engaging with customers and increasing traffic, brand recognition, and sales.

The videos that are expected to trend in 2022 are hard to forecast, though we can anticipate that the use of videos will increase across all channels, including websites, social media, landing pages, as well as marketing emails. Companies and content creators, in particular, must focus on videos with concepts that have content that is more innovative, appealing, engaging, and tailored to the specific needs of their audience.

Let’s examine some of the most popular video marketing trends expected to be the most popular in 2022.

Social media sites are about providing users with the best experience possible. The latest fashion in marketing via video is the use of videos as part of story posts on social networks.

Platforms such as Snapchat, Instagram, and Facebook offer users the ability to upload videos of a short length that disappear within 24 hours. What makes this significant? Because it means that video marketers have a different method of reaching their intended viewers.

Stories, content, and social media are viewed on smartphones, so they’re ideal for capturing people’s interest as they browse over their social media feeds.

They also disappear within an hour and viewers are more inclined to keep watching them throughout and that means that you’re more likely grabbing their attention and interest.

Unedited smartphone videos will be the dominant form of video content by 2022.

These videos are genuine and unscripted, providing viewers with a more authentic look into the lives of the people featured in them. They are also an excellent way to raise brand awareness because people are more likely to share raw, unedited videos than polished ones.

If you want to improve your video marketing game in 2022, start filming unedited smartphone videos!

Vlogging is without a doubt one of the most popular content formats when it comes to video marketing trends.

Why? Because it is so intimate. Viewers can get to know the creator on a more personal level, which helps create a connection that other types of videos cannot replicate. We predict that vlogging will continue to grow in popularity in 2022. So, if you aren’t already using this format, now is the time to begin!

Make sure to inject your personality into each video to keep it interesting and engaging. Who knows, you might just start a trend!

Vertical videos are those that are shot in portrait orientation rather than landscape orientation.

They gained traction in 2017 when Snapchat and Instagram began to support them, and they have since grown in popularity thanks to TikTok. Vertical videos take up more screen space than horizontal videos and are more intimate because they are shot closer to the subject’s face. This makes them ideal for social media platforms, where users are scrolling through their feeds and looking for a quick, engaging video to watch.

Simple vertical videos are becoming increasingly popular on YouTube, and these types of videos should be an important part of your video marketing strategy in 2022.

Interactive and shoppable videos are one video marketing trend that is sure to take off in 2022.

These are videos in which the viewer can take part in the story or message being conveyed. This could include clicking on different objects on the screen to see different outcomes, answering questions posed in the video, or making choices that affect the story’s outcome.

Shoppable videos, which are closely related to this, have also evolved over time. Shopping videos will be even more interactive in 2022. You will be able to shop for products directly from the video without leaving the page. This will make shopping easier and significantly increase conversion rates.

We’re excited to see where this trend goes!

Augmented reality (AR) and virtual reality (VR) video content will be among the most exotic types of videos to create in 2022.

Because AR and VR videos are more immersive and engaging than traditional videos, this type of video content can be extremely effective in driving sales. These videos can also be used to create interactive experiences for customers.

For example, a company could create an augmented reality or virtual reality video that allows customers to explore a product or service in greater depth; very cool!

As the popularity of silent videos on social media grows, businesses and creators alike are experimenting with this new format.

It’s no secret that videos are an effective way to capture attention and convey a message; however, what happens when those videos lack sound? Silent videos have been around for a while, but they’ve seen a surge in popularity in recent years. According to a recent US consumer survey, 83 percent of users watch videos without sound, so consider how your video will be viewed when creating it.

That is not to say that all videos should be created without sound; in fact, many businesses have found success with videos that include both sound and subtitles; however, it is something to consider.

Using social media video ads is one of the top video marketing trends for 2022, and it was also a top trend in 2021.

Social media platforms, with billions of users, are a goldmine for businesses and content creators looking to reach a larger audience. When it comes to video ads, videos are more effective than static images or text because they are more engaging. Creating social media video ads for businesses can be a great way to raise brand awareness and drive traffic to your website or online store.

Using a video ad to promote your latest blog post or product can also help you attract more viewers and subscribers.

Live Streaming and live webinars are becoming increasingly popular as methods of connecting with an audience and sharing content, and video marketers make extensive use of them.

They provide an engaging and interactive way to connect with your followers and can be an excellent way to raise brand awareness and traffic. This can be easily combined with podcasting to leverage marketing across multiple channels.

Live webinars also provide opportunities for businesses and content creators to sell products and services, generate leads, and build relationships with potential customers. Just make sure you get a good microphone setup.

Video marketing is rapidly evolving.

It’s critical to stay ahead of the curve and understand which video marketing trends will be dominant in the coming years.

As the twenty-first century progresses, video marketing will only grow in popularity. Production companies provide better promotional videos to help businesses gain more leads. GHP Tech is a group of enthusiastic and forward-thinking media and marketing professionals specializing in video production and digital marketing. If you’re going to hire someone to make videos for your company, make it a professional.