When it comes to SEO, it’s easy to get lost in a sea of information and tactics. Like feeling adrift while someone is saying so much without a clear path, website owners often find themselves struggling to improve their site’s search engine visibility. But fear not, for in this blog, we will explore practical tips…
Looking at the cost of an eCommerce website will help you understand the most significant outlay if you’re considering shifting your physical store online, making your first foray into eCommerce now, or ensuring you’re not paying too much. So let’s consider how much it will cost to construct and maintain an eCommerce website. What to…
SEO and SEM are sometimes mistakenly called interchangeably. Businesses can use them to reach their target audience via search engines such as Google and Bing. SEO is a critical marketing approach for those wanting to increase their online visibility and drive website traffic. However, it can be challenging to manage if you don’t know how…
Defining the target audience for your business Marketers must provide targeted and personalized customer experiences to stand out from the sea of advertisers and brands. Marketers can make better timing, media, and messaging decisions if they understand their ideal customers. Let’s look at a target audience and how you can find it. What is a…
HOW TO START WITH NEWSLETTERS You’re juggling a lot of balls in the air when you start an email newsletter. You must proofread the copy, create compelling calls to action, design the email to work for multiple inboxes and devices, avoid any spam triggers, and brainstorming clickable subject lines — all while adhering to email…
Woocommerce or Shopify, which one is better? WooCommerce and Shopify; A battle between two of the largest online retailers. Shopify is home to hundreds of thousands of online stores. However, WooCommece claims to be the world’s most popular online shopping platform. Which is the one that wins? Shopify is the most preferred option among the…
Vertical, Horizontal, or Square Video There is a lot to unpack on this subject, and this piece should help you understand why horizontal video footage is an important part of how we help you sell your brand and when vertical videos may be more appropriate. Vertical Video “What if I like my video across several…
Top Video Marketing Trends to Watch Out For in 2022 In the years ahead, the field of video marketing is expected to gain popularity as a method of engaging with customers and increasing traffic, brand recognition, and sales. The videos that are expected to trend in 2022 are hard to forecast, though we can anticipate…
How much will it cost you to NOT create promotional videos? Before anything else, ensure you are aware of the correct definition of “promotional video” first. Promoting videos are commercial videos that are designed to advertise the product or services to clients and potential customers. A well-crafted promo video is designed to connect with the…
