• GHP Tech
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At GHP Tech, we don’t just talk about results — we deliver them. In this case study, we’ll take you behind the scenes to show exactly how we helped one of our Brisbane clients acquire 150qualified leads in just 30 days using a strategic combination of digital advertising, content, web optimisation, and smart targeting.

Client Background & Goals 

Our client — a small-to-medium sized business operating in Brisbane — approached GHP Tech with the following goals:

• Increase high-quality leads / enquiries within a tight timeframe
• Boost visibility online using paid ads and strong landing pages
• Maintain a professional brand image while driving conversions
• Maximise ROI while staying within budget

They had a simple website, minimal online presence, and limited experience with digital advertising. 

GHP Tech stepped in to design a full-funnel marketing strategy that would shift their website from “static brochure” to “lead-generating machine.”

Our Approach: Strategy & Execution

1. Full Audit & Strategic Planning

We began with a complete audit of the client’s online presence — website performance, content, brand elements, SEO potential, and competitive environment in Brisbane. Based on that, we crafted a custom digital marketing strategy tailored to their business goals and target audience.

2. Conversion-Optimised Landing Page & Web Updates

Understanding that ads alone won’t convert without the right destination, we redesigned their landing page and website for clarity, speed, and conversion.

We ensured the copy, design, call-to-action buttons, and user experience were optimised — and aligned with the ad messaging for consistency.

3. Paid Ads + PPC Campaigns — Laser-Focused Targeting

We launched targeted paid ads (PPC) aimed at the client’s ideal demographic, within the client’s geographic service area (Brisbane + surrounding). By tuning the campaign for conversion — not just clicks — we attracted quality leads who were more likely to enquire or convert.

4. Engaging Creative & Content Support

GHP Tech used its in-house creative team to provide compelling ad visuals, clean graphics and clear call-to-action messaging, making sure that ads stood out and resonated. Strong creative content helped build trust and brand professionalism — vital for convincing potential leads to reach out.

5. Ongoing Monitoring, Optimisation & Reporting

Throughout the 30-day campaign we continuously tracked campaign performance, user behaviour, conversions, and engagement metrics. 

We refined targeting, adjusted ad spend, optimized landing pages — all to maintain cost-efficiency and boost lead volume.

The Results: 150 Leads in 30 Days

By combining strong creative content, conversion-optimised web design, and precision-targeted ad campaigns — GHP Tech helped the client achieve:

• 150 qualified leads within 30 days — exceeding initial expectations
• A significant uptick in website traffic and engagement
• A higher lead-to-customer conversion rate, thanks to the optimized landing page and clear messaging
• An improved brand presence online — more recognition, trust, and visibility in the Brisbane market

The campaign demonstrated what’s possible with well-executed digital marketing: even clients with modest starting points can see rapid growth and measurable results.

Why This Worked: Lessons from the Campaign

Several factors contributed to the success of this campaign — and they highlight what you should look for when evaluating any marketing agency or campaign strategy:

• Holistic Approach — Not just ads, but web design, content, creative, and conversion optimisation all working together.
• Targeted Advertising — Laser-focused PPC and ads targeting the right demographic and location.
• Strong Creative & Clear Messaging — Visually appealing ads, clear copy, persuasive call-to-actions and trust-building design.
• Conversion-Optimised Web Presence — A landing page built for conversions, fast loading speed, easy navigation, consistent branding.
• Continuous Optimisation & Data-Driven Adjustments — Monitoring performance, tweaking ads and landing pages, reallocating budget to what works best.
• Local (Brisbane) Market Understanding — Knowing the local audience behaviour, competition, and market dynamics helped tailor the strategy effectively.

Could This Work for Your Business — What to Expect

If you’re a Brisbane-based business — small, medium or growing — there’s a strong chance a similar digital marketing campaign could deliver great results for you. Especially if:

• You have a service or product that benefits from online inquiries or leads (e.g. trades, services, eCommerce, professional services)
• You’re ready to invest in both ads and a well-designed landing page or website
• You value clear messaging, brand professionalism and conversion optimisation
• You want measurable results (leads, conversions, ROI), not just “likes” or “traffic”

With a strategic partner like GHP Tech, even businesses starting from scratch can scale up — fast.

About GHP Tech — Your Brisbane Digital Marketing Partner

At GHP Tech, we offer a full suite of digital marketing services — from web development, SEO, paid ads & PPC, to creative content, video production, social media management, branding and conversion-optimized website builds. 

Our goal is to deliver measurable results, real leads, and sustainable growth for Brisbane businesses who want to stand out online. 

Whether you’re a small local business or a growing enterprise — we tailor our strategies to your needs and budget.

Let’s Talk: Get in Touch with GHP Tech

If you’re ready to turn your website into a lead-generating machine — and scale your business with targeted, professional digital marketing — reach out to us today: 

Website: https://ghptech.com.au 

Email: info@ghptech.com.au 

Phone: +61 7 3521 6036 

Address: Unit 5A, 305 Montague Road, West End, Brisbane QLD 4101 

Let’s build a custom marketing plan that fits your business goals — and get you real results.